Okay, let’s get real.

What usually happens is that people will go into ChatGPT and shoot off a prompt like this: “Write a two thousand-word blog post about [topic].”

For this tutorial, I'll assume I'm the founder of a website helping kids learn AI to create cool stuff.

I found an easy-to-rank keyword related to this topic using Semrush: "books on AI for kids."

One thousand monthly searches, fourteen percent difficulty. Very low competition to rank on the first page. Should be an easy one.

So, the prompt would be: “Write a two thousand word blog post about books on AI for kids.”

Here’s the kind of result you can expect.

It doesn’t look too bad at first glance. We got seventeen hundred words (usually, you can expect less), and it does the job, listing great books on AI for kids.

BUT, the blog post is short, lacks personality, and most importantly, it won’t pass the AI check made by search engine algorithms. So, your content will be shadow-banned from Google.

Now, we’re here to step up your ChatGPT game, so let’s go.

First, we need to set up our ChatGPT.

What does that mean?

Every time you open a new chat window in ChatGPT, it starts with all the knowledge it has.

So, you need to give it context to get the best results.

To do that, we’ll explain who we are, what we want to accomplish, and how.

Here’s the prompt we'll use: “I’m the founder of a website helping kids learn AI to create cool stuff. I’m working on the content strategy, and you will act as the best content writer in the country to help me.

I’ll give you inputs to create content together, step-by-step.

Do you understand?”

Now, ChatGPT is ready to focus on this task and this task only.

This step is crucial for getting the best results.

Now, let’s create our blog post. And we’ll start with… The outline, of course.

The prompt: “I want to write a blog post about the following topic: 'books on AI for kids.'

Create an outline for the article.”

That’s actually promising! We have a full structure, organized and more SEO-friendly than the previous blog post we generated.

We’ve laid the foundation. Time to get the content done now.

Here, we’re going to configure ChatGPT so it sounds more human. This is a very important step, so don’t skip it.

The prompt: “Now, write the article in a helpful, casual, friendly tone, and insert personal anecdotes or stories if they help illustrate your point. Start with the introduction.”

As you can see, the tone is much better than the tone we had in the first blog post we generated.

Let’s write Part two: Why AI for Kids?

The prompt: “Now, write Part two: Why AI for Kids?”

And we keep going for each section of the blog post.

And… That’s it! JOB. DONE.

You end up with a full blog post, three thousand nine hundred words, covering the whole topic. It took me 10 minutes to create the whole thing. The longest part was waiting for ChatGPT to answer.

This article should rank pretty easily.

Now, we still need to make it SEO-friendly, so we’ll have to take some time to improve it. But that’s not part of this tutorial!

We keep our tutorials bite-sized, remember?